Choose a survey type, write a neutral question, add answer options, and set a completion message.

1. Choose a survey type

Choose the method that answers your question:

PricePoint: Find an acceptable price range with Van Westendorp or test demand at set prices with Gabor-Granger.
UserChoice: Compare product combinations with Conjoint Analysis when people must make trade-offs.
FeaturePriority: Prioritise features through Kano, MaxDiff, and pairwise comparisons to guide a roadmap decision.
FastPoll: Ask one single- or multiple-choice question when you need a quick directional signal.
OpenFeedback: Collect open text when the reason, detail, or unexpected issue matters.
Reaction: Capture an immediate response to content, design, or copy with expressive faces, thumbs up/down, or a heart.

2. Name Your Survey

Name the survey by location or goal, such as “Pricing page: launch research”.

Ask one thing at a time, in words your audience uses.

Ask one thing at a time. Double-barrelled questions ("Do you like the price and the features?") give you answers you can't interpret.
Use plain language. If someone has to reread the question, shorten it or replace the unfamiliar words.
Avoid leading questions. "Don't you think our pricing is fair?" pushes people toward yes.

For choice-based surveys:

Start with a short list. Add more options only when each one is meaningfully different.
Include an "Other" option when you're not sure you've covered everything.
Order options logically (alphabetical, numerical, or by likely preference).

Use a short confirmation, such as “Thanks for your response!”

html

<sf-fastpoll 
  survey-key="your-uuid"
  completion-message="Thanks for your feedback!">
</sf-fastpoll>

Add respondent fields to ask for details, or pass known context as session data.

FastPoll follow-up text questions are planned for paid plans.