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Configuring a Survey

This tutorial shows how to configure surveys so responses are clear, comparable, and useful for decisions.

What You'll Have When You're Done

  • A survey configured with the right type for your research question
  • Questions written to get honest, useful responses (not leading ones)
  • Answer options that cover the range without overwhelming respondents
  • A completion message that feels human, not robotic

Step 1: Pick the Right Survey Type

Each survey type solves a different problem. Match the format to your research question:

  • PricePoint: You need to find the right price. Uses Van Westendorp and Gabor-Granger to estimate willingness to pay.
  • UserChoice: You need to know which product configuration people prefer. Conjoint Analysis shows you the trade-offs that matter.
  • FeaturePriority: You need to prioritise your backlog. Kano, MaxDiff, and Bradley-Terry sort features by impact.
  • FastPoll: You need a quick signal on any product question. Single or multiple choice, fast to set up, fast to answer.
  • OpenFeedback: You need to hear what users think in their own words.
  • Reaction: You need to test how people feel about content, designs, or copy.

["IMAGE - SenseFolks survey type selection screen showing all six types with brief descriptions of when to use each one."] ["ALT - SenseFolks survey type selection screen showing all six types with brief descriptions of when to use each one."]

Step 2: Name Your Survey

Use names that are easy to recognize later. For example, "Pricing Page - Jan 2025" is clearer than "Survey 1."

Step 3: Write Your Questions

Question quality directly affects insight quality. Keep wording clear and neutral.

Keep It Simple

  • Ask one thing at a time. Double-barrelled questions ("Do you like the price and the features?") give you answers you can't interpret.
  • Use plain language. If a respondent has to re-read your question, you've lost them.
  • Avoid leading questions. "Don't you think our pricing is fair?" pushes people toward yes.

Set Up Answer Options

For choice-based surveys (FastPoll, UserChoice):

  • 3 to 5 options works best. Fewer feels limiting, more causes decision fatigue.
  • Include an "Other" option when you're not sure you've covered everything.
  • Order options logically (alphabetical, numerical, or by likely preference).

Step 4: Set a Completion Message

The default is fine, but a short custom message often feels better in context.

html 
<sf-fastpoll 
  survey-key="your-uuid"
  completion-message="Thanks for your feedback!">
</sf-fastpoll>

Step 5: Add Follow-Up Questions (Optional)

Follow-up questions help you capture context behind an answer.

Keep follow-ups short. One or two is usually enough.

Next Steps