Product research guides
Questions, examples, and methods for pricing, feature priorities, and customer feedback.
Conjoint analysis: product trade-offs with examples
Compare complete offers to learn how people trade features against price.
Tuhin Bhuyan · Updated 9 September 2026 · 4 min read
Van Westendorp pricing: four questions and how to read them
Ask four questions to explore perceived price boundaries.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read
Kano model: categories, survey questions, and analysis
Distinguish expected basics, performance features, and delighters.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read
Product-market fit survey: the question, score, and next steps
Ask the Sean Ellis question, calculate the score, and interpret the 40% benchmark.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read
Gabor-Granger pricing: method and worked example
Compare purchase intent and a revenue index across candidate prices.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read
MaxDiff analysis: how to rank feature priorities
Use best-worst choices to rank feature priorities.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read
In-product micro-surveys: questions, timing, and examples
Choose a question and place it where people have the context to answer.
Tuhin Bhuyan · Updated 9 September 2026 · 3 min read