Product research guides
Clear explanations of pricing, prioritization, product-market fit, and in-product research. Choose the method that matches the decision you need to make.
Conjoint analysis: learn which product trade-offs people prefer
Learn how choice-based research turns realistic product decisions into evidence about features, packaging, and price.
Tuhin Bhuyan · 19 January 2026 · 11 min read
Van Westendorp pricing: find an acceptable price range
Ask four carefully framed questions to understand when a price feels too low, good value, expensive, or too expensive.
Tuhin Bhuyan · 15 January 2026 · 10 min read
Kano model: separate must-haves from delighters
Classify ideas by how their presence or absence affects customer satisfaction, then use that signal alongside effort and strategy.
Tuhin Bhuyan · 8 January 2026 · 10 min read
Product-market fit survey: measure whether users would miss you
Use the Sean Ellis question as one useful signal, then add follow-up questions, retention data, and careful audience selection.
Tuhin Bhuyan · 2 January 2026 · 10 min read
Gabor-Granger pricing: compare demand at candidate prices
Test purchase intent across a realistic price ladder and compare estimated demand and revenue before making a pricing decision.
Tuhin Bhuyan · 23 January 2026 · 8 min read
MaxDiff prioritization: rank what matters when everything sounds important
Replace a wall of four- and five-star ratings with repeated best-versus-worst choices and a clearer relative ranking.
Tuhin Bhuyan · 27 January 2026 · 8 min read
In-product feedback: ask small questions at useful moments
Match the question, survey format, and timing to the decision you need to make—without turning your product into a questionnaire.
Tuhin Bhuyan · 31 January 2026 · 8 min read