Insights
The Insights area groups response data from surveys in one website container. It helps you see patterns across the product, while each survey's response view keeps the underlying study visible.
What the Insight Areas Show
Depending on the surveys running in a website, insights can be grouped by area:
- Overall — health snapshot across active research
- Pricing — willingness-to-pay and sensitivity signals
- Features — demand and prioritisation patterns
- Preferences — option-level trade-off trends
- Opinions — directional response distribution
- Queries — open-text themes and qualitative signals
How to Read an Insight
- Start with response volume and completion quality
- Compare changes across a defined date range, not single-day swings
- Cross-check quantitative charts with open-ended responses
- Validate surprising patterns with follow-up surveys before major product decisions
Interpret trends as directional evidence. Pair insights with product context such as release timing, traffic sources, and audience mix.
Keep the Decision Traceable
- Use a consistent lookback window when sharing recurring reports
- Separate exploratory reads from decision-readout summaries
- Document hypothesis, action, and expected metric movement before shipping changes