Insights
Insights groups results from surveys in one website. Open a survey's response view to inspect the underlying answers.
What do insights show?
Available areas depend on your surveys:
- Overall — health snapshot across active research
- Pricing — willingness-to-pay and sensitivity signals
- Features — demand and prioritisation patterns
- Preferences — option-level trade-off trends
- Opinions — directional response distribution
- Queries — open-text themes and qualitative signals
How to Read an Insight
- Start with response volume and completion quality
- Compare changes across a defined date range, not single-day swings
- Cross-check quantitative charts with open-ended responses
- Validate surprising patterns with follow-up surveys before major product decisions
Check trends against releases, traffic sources, and audience changes.
Keep the Decision Traceable
- Use a consistent lookback window when sharing recurring reports
- Separate exploratory reads from decision-readout summaries
- Document hypothesis, action, and expected metric movement before shipping changes