Survey Comparison
When To Use
Use this table when you know the decision you need to make but are not sure which survey method fits best.
Prerequisites
- Define one primary decision for this study.
- Estimate available respondent volume.
- Know whether you need qualitative vs quantitative output.
Quick Selection Matrix
| Goal | Best Survey | Method | Sample Guidance | Completion Time |
|---|---|---|---|---|
| Find optimal price range | PricePoint | Van Westendorp / Gabor-Granger | 150-400+ | 2-4 min |
| Prioritize backlog by value | FeaturePriority | Kano / MaxDiff / Pairwise | 120-300+ | 3-6 min |
| Evaluate trade-off preferences | UserChoice | Conjoint analysis | 200-500+ | 4-8 min |
| Get fast directional signal | FastPoll | Single/multi choice polling | 50-150+ | 15-45 sec |
| Collect detailed user voice | OpenFeedback | Open text responses | 30-100+ | 30-90 sec |
| Measure sentiment quickly | Reaction | Emoji/binary/icon reactions | 50-200+ | 5-20 sec |
Examples
- You are deciding launch price for a new plan: start with PricePoint.
- You have 20 feature requests and need ranking confidence: use FeaturePriority.
- You need a same-day pulse on homepage messaging: run FastPoll.
Pitfalls
- Using open feedback for numeric prioritization decisions.
- Running conjoint with too little respondent volume.
- Trying to answer multiple unrelated decisions in one survey.