Compare Survey Types

Start with the Decision

Choose the smallest survey that answers your product question. Use a focused poll for direction, open text for explanation, and a structured research method when pricing, trade-offs, or prioritisation need deeper evidence.

Before You Choose

  • Define one primary decision for this study.
  • Estimate available respondent volume.
  • Know whether you need qualitative vs quantitative output.

Which SenseFolks Survey Should You Use?

GoalBest SurveyMethodEvidence GuidanceCompletion Time
Research an acceptable price rangePricePointVan Westendorp / Gabor-GrangerPlan by method, audience, and pricing risk2-4 min
Compare feature prioritiesFeaturePriorityKano / MaxDiff / PairwiseCover the feature set with enough repeated comparisons3-6 min
Evaluate trade-off preferencesUserChoiceConjoint analysisPlan enough repeated choices for the model and audience4-8 min
Get fast directional signalFastPollSingle/multi choice pollingUse for direction; check count and answer spread together15-45 sec
Collect detailed user voiceOpenFeedbackOpen text responsesRead until themes repeat and important exceptions are clear30-90 sec
Measure sentiment quicklyReactionExpressive/thumbs/heart reactionsUse as a lightweight signal, then investigate the reason5-20 sec

Three Common Choices

  • You are deciding launch price for a new plan: start withPricePoint.
  • You have a long feature list and need structured comparison: useFeaturePriority.
  • You need a same-day pulse on homepage messaging: runFastPoll.

Common Selection Mistakes

  • Using open feedback for numeric prioritization decisions.
  • Running conjoint without enough repeated choices or respondents for the planned analysis.
  • Trying to answer multiple unrelated decisions in one survey.

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